MCE-Dev-201 Well Prep - MCE-Dev-201 Actual Tests

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q173-Q178):

NEW QUESTION # 173
Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension?
Choose 2 answers

Answer: B,C

Explanation:
To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:
* %%SendBoo1 < 1 (B) - This script directly checks if the Boolean field SendBoo1 is less than 1, effectively excluding records where the field is false.
* %%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C) - This script performs a lookup to check the value of SendBoo1 in the 'Excluded' data extension, comparing it against the Subscribekey. If the value is false, the email is excluded.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation


NEW QUESTION # 174
A developer wants to create a Send LogData Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension?
Choose 2 answers

Answer: A,B

Explanation:
When configuring a Send Log Data Extension, it is crucial to follow best practices to ensure efficient tracking and data management.
* Use Data Retention: Implementing data retention policies helps manage the volume of data stored in the send log, improving performance and reducing storage costs.
* Limit Custom Fields: Limiting the number of custom fields to 10 or fewer helps maintain the efficiency and performance of the data extension.
Salesforce Send Log Data Extension


NEW QUESTION # 175
A developer needs to determine why a Query Activity in an Automation has failed.
Which three scenarios could have caused this? Choose 3 answers

Answer: B,C,D

Explanation:
A Query Activity in an Automation can fail for several reasons, including:
* The query takes more than 60 minutes to run (A) - Long-running queries are subject to timeouts, which can cause the query to fail.
* The query results in duplicate rows not allowed by the primary key (C) - If the query attempts to insert duplicate rows into a data extension that has a primary key constraint, it will fail.
* The query is inserting a value that is larger than the size of a field (E) - If the query attempts to insert data that exceeds the field size limits, it will result in an error.
References:
Salesforce Marketing Cloud Query Activity
Salesforce Marketing Cloud SQL Best Practices


NEW QUESTION # 176
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?

Answer: B

Explanation:
The IIF function in AMPscript is a shorthand way to perform conditional logic within an inline expression. It evaluates a condition and returns one of two values based on whether the condition is true or false.
* AMPscript IIF Example:
%%=IIF(@level = 'premier', 'You are a premier member!', 'Upgrade to premier now!')=%% Salesforce AMPscript IIF Function


NEW QUESTION # 177
NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but noemails have been sent during his initial testing. Which object and method should the developer use?

Answer: D


NEW QUESTION # 178
......

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